Siying Wei: Meet Siying: From Design to Depth - Building sherloc with Precision, Purpose, and Quiet Compassion

mcrouzier3
Nov 11
3 min read

When Siying speaks, you get the sense she’s not trying to impress you. She’s trying to understand something more deeply - a system, a feeling, a person’s experience. That instinct - to listen closely and design carefully - is what makes her work at sherloc quietly transformative.

Ask her what she brings to the team, and she answers simply: “Compassion.”

Not the fluffy kind. The kind that pays attention to friction, frustration, and unspoken needs - and then builds solutions that make life tangibly easier for someone else.

The Inner World of Siying

Siying brings a rare combination of logic and heart to everything she touches. But behind her design mind lies a quiet defiance — a refusal to let circumstance or self-doubt define what she’s capable of.

Growing up in an environment where encouragement was rare, she often had to be her own inner supporter. That’s why she finds strength in people like Jane Goodall — a woman who chased her dream, built her own path, and changed the world despite all odds.

“In the end of the day, you are your own supporter. That’s what I saw in Jane - and what I try to carry in myself.”

Siying finds beauty in details that others overlook - like a fleeting cherry blossom, or a character who appears in a story only briefly, but shifts the narrative entirely.

“There’s this character in Demon Slayer - he shows up, changes everything, and is gone. I love that. You don’t have to last long to leave a mark.”

She’s not loud. But she’s unforgettable - because her work, her presence, and her kindness leave things better than she found them.

At sherloc, she’s not just designing journeys. She’s helping define what empathy in technology can look like.

From Web Design to Purpose-Driven Product

Siying’s path into product design wasn’t linear. She started in digital media arts, moved into web design, and spent years working across visual, video, and interactive experiences. But over time, something started to feel off.

“I hit a wall,” she admits. “I didn’t feel like I was building anything that truly mattered. It was all surface - beautiful, yes, but not meaningful.”

That frustration sparked a quiet pivot. She trained in UX/UI and began exploring design that wasn’t just aesthetic — but empathetic. “With product design, you start with real user problems. You run tests. You gather evidence. You build things that actually help.”

She laughs remembering the moment it all clicked.

“Back in school in China, I was the one designing our classroom’s back blackboard - laying out student stories and class updates like a little newspaper. I didn’t realise until years later how much that early instinct - for layout, for communication, for structure - was always in me.”

Why sherloc?

It was the mission that pulled her in.

“Karen found this problem space that no one else was looking at. SMEs — especially the ones not shouting the loudest — were being overlooked. And here we were, trying to build something just for them.”

For Siying, sherloc isn’t about product for product’s sake. It’s about service. Clarity. Integrity.

“It excites me when we find a group of people whose pain points have been ignored - and we actually try to make their lives better.”

What SIYING Brings to sherloc

“If I decide to do something,” she says, “I don’t stop until it’s done. I can’t stand indecision. Once I commit, I stick with it.”

Siying’s work is precise. But her presence is gentle. She doesn’t seek the spotlight - but she often carries the emotional intelligence of the room. She also brings a fierce kind of follow-through.

Her superpower isn’t loud. But it’s deeply felt — in the integrity of the journeys she designs, and the respect she brings to every user, every detail, every teammate.