The people behind your forward view
Finance leaders, technologists, and advisors united by one mission: giving every SME the clarity to act before the numbers land.
Driving the mission
The executive team building sherloc’s vision into reality.
Karen Rudich
A proven entrepreneur with two successful exits, Karen was named among the Top 100 Female Entrepreneurs to Watch by The Telegraph and NatWest. Formerly a banking transformation leader at UBS, Barclays, and BNP Paribas, she now drives sherloc’s mission to use data and technology for sustainable SME growth.
Samantha Tubb
An experienced angel investor and former management consultant, Sam specialises in guiding startups from pre-launch to financial sustainability. She co-founded and successfully exited Scholar Pack in 2018 and now supports ventures such as WatchMyCompetitor, bringing deep expertise in risk, governance, and early-stage growth strategy to sherloc’s advisory board.
Bob Lewis MBE
Bob is a specialist in cybersecurity with over 23 years experience in the Military and Civil Police, and 13 years in the banking and private sectors. He delivered the first-ever banking forensics lab, now widely used in financial services, and has experience with collaborative initiatives involving law enforcement, intelligence agencies and regulators.
Marie-Charlotte Rouzier
Strategy and ecosystem leader with 15+ years spanning innovation, finance, and industry transformation, from Innovate Finance to CFTE. Marie-Charlotte drives sherloc’s market positioning and ecosystem growth, translating complex insights into partnerships, visibility, and investor confidence.
Gary Dolman
A PwC-qualified chartered accountant with 30+ years in financial services, Gary co-founded Monzo Bank in 2015, helping secure its full banking licence and scale to over two million customers. Former CFO and COO at ABN AMRO Global Transaction Banking, he brings deep expertise in finance, regulation, and growth strategy.
Guided by experience
Senior leaders who shape sherloc’s strategy, governance, and market positioning.
The Rt Hon The Lord Blunkett
Former UK Home Secretary and Education Secretary under Tony Blair, David now sits in the House of Lords and serves as Professor of Politics in Practice at the University of Sheffield. He advises sherloc on governance, cyber security, and social responsibility, drawing on decades of leadership and public service.
Mark Holleran
With over a decade in corporate finance and law before founding and chairing a listed investment bank, Mark brings exceptional expertise in equity markets, fundraisings, and transaction structuring. He now advises select growth companies, guiding regulatory authorisations, capital strategy, and commercial governance across public and private sectors.
Denisse Rudich
With 15+ years in financial crime prevention and regulatory strategy, Denisse blends diplomacy with practical execution. Experienced across banking and public sectors, she anticipates emerging risks, designs effective controls, and leverages senior government and industry insight to deliver robust anti-money laundering and counter-terrorist financing frameworks globally.
Beverley Brown
A natural connector and partnership builder, Beverley turns obstacles into opportunities. With a background in investment banking and broking at Chase Manhattan, Credit Suisse, and ICAP, she later founded and sold a multi-million-pound global recruitment firm, bringing deep commercial insight and relationship expertise to sherloc’s ecosystem strategy.
Building the future
The engineers, designers, and operators making sherloc real every day.
Kay Campbell
With over 20 years’ experience in operations, people, and culture leadership, Kay ensures sherloc runs with precision and purpose. Formerly Chief of Staff at FireDrake and DRW, she now oversees talent, governance, and organisational efficiency, building the structures that allow innovation and growth to thrive.
Taking sherloc to market
Our sales and marketing team brings together over four decades of combined experience across Fortune 500 brand strategy, institutional financial services, and SaaS commercial execution. From building global campaigns for brands like Calvin Klein, Nestlé, and Tommy Hilfiger to leading institutional client coverage at HSBC, Nomura, and Lehman Brothers, the team understands how to position a complex product for diverse audiences and drive adoption in regulated markets.
Most recently, the team has brought operational leadership from Fnality International and BCB Group, alongside hands-on enterprise sales experience in energy markets and data-led advisory. The result is a commercial function that can translate sherloc’s analytical depth into clear value propositions for SMEs, advisors, and investors alike.
Angelique Dwyer 
Damien 
Ethan
Designing and engineering financial intelligence
The product, design, and engineering team brings 80+ combined years of experience spanning UX-led product strategy, front-end performance, and scalable backend infrastructure. The team has shipped digital products for Sky, BBC, and British Gas, built high-performance dashboards in React and TypeScript, and architected open banking and API ecosystems from GBG Loqate to Moneyhub.
On the product and design side, the team draws from two decades of cross-disciplinary work across government, health tech, and international SaaS platforms, combined with 15 years of UX/UI expertise crafting accessible, visually compelling interfaces. At the backend, the team delivers high-throughput data pipelines, real-time financial intelligence systems, and the secure, reliable infrastructure that underpins every insight sherloc surfaces.
Tim O'Donoghue 
Carl 
Chris 
Luke 
Adam 
Siying
See sherloc through your lens
Whether you’re an advisor, investor, or SME leader, sherloc helps turn uncertainty into action.