Who We Serve
sherloc brings the SME ecosystem into one place.
Founders, advisors, investors, and institutions all working from the same real-time view to make better financial decisions, faster.
SMEs & Founders
Running a business means making decisions in the dark. Market shifts, cost pressures, and unexpected shocks can turn even the strongest strategy into guesswork.
sherloc gives founders a real-time decision engine to cut through complexity, test scenarios, and make smarter financial choices with confidence. It helps you move from instinct-led decisions to structured, data-driven thinking, exactly when it matters most.
Why you need sherloc:
Because gut feel is not enough when every decision impacts your survival and growth.
A real-time decision engine
Bring your numbers, plans, and market signals into one live model that updates as fast as your business moves.
Instant clarity on every decision
See the financial impact of hiring, pricing, or investment decisions before you commit.
Scenario-led resilience
Test shocks before they happen, from cost spikes to customer churn, and plan your response with confidence.
Early warning signals
Surface risks weeks in advance, giving you time to act before they hit your bottom line.
Real-time portfolio visibility
Track runway, burn, and performance across companies with live, decision-ready insights.
Scenario-led risk assessment
Stress test businesses against market shocks to understand resilience before issues surface.
Data-driven allocation decisions
Move beyond instinct and bias with structured insights that guide where capital works best.
Continuous portfolio intelligence
Replace static reporting with ongoing signals, surfacing risks and opportunities as they emerge.
Investors & Funds
Backing SMEs has never been more complex. Limited visibility, fragmented data, and fast-changing conditions make it harder to assess risk and support portfolio companies effectively.
sherloc equips investors with a clearer line of sight. Model scenarios, stress-test assumptions, and understand how businesses respond to real-world shocks in real time. It is not just about diligence, but ongoing, intelligent oversight.
Why you need sherloc:
Because better decisions across your portfolio start with better visibility and sharper insight.
SME Advisors & Consultants
Advising SMEs today requires more than experience. Clients expect speed, precision, and actionable recommendations in increasingly uncertain environments.
sherloc strengthens your advisory edge. Break down complex challenges, test scenarios, and guide clients with structured, evidence-based decisions. It turns high-level conversations into practical, real-time strategy.
Why you need sherloc:
Because your clients need more than advice. They need direction they can act on.
Real-time clarity for every client
Cash runway, burn rate, margins, customer concentration, hiring impact, supply chain exposure. No more waiting for management accounts.
Instant modelling for your clients
"What if we hire now?" "What if we increase prices?"
"What if we raise debt instead of equity?"
sherloc recalculates everything instantly.
A differentiated advisory offering
Advisors become strategic partners, not just problem-solvers. sherloc becomes your competitive advantage.
Marketplace access
Match clients to trusted product providers at the right moment, adding another layer of value to your relationships.
Live financial visibility
Move beyond static reports with real-time insights that keep you and your clients aligned and informed.
Forward-looking forecasting
Build dynamic forecasts grounded in real business drivers, not just historical data.
Scenario-driven advisory
Help clients understand the impact of decisions and external shocks before they happen.
Scalable, insight-led reporting
Deliver consistent, decision-ready outputs across clients without increasing workload.
Accountants & Finance Teams
Finance teams sit at the centre of decision making, yet are often limited by backward-looking data and static reporting.
sherloc shifts the role from reporting to real-time decision support. Explore financial scenarios, assess trade-offs, and provide forward-looking insights that help businesses navigate uncertainty with confidence.
Why you need sherloc:
Because finance should not just explain the past. It should actively shape the future.
Product Providers
Banks, insurers, lenders, and financial service providers are under pressure to deliver more tailored, responsive solutions to SMEs operating in volatile conditions.
sherloc enables smarter engagement. Understand customer challenges in real time, support better decision making, and embed your products into meaningful, context-driven solutions.
Why you need sherloc:
Because relevance comes from being part of the decision, not just the transaction.
High-intent customer signals
Identify when SMEs need support in real time, not after the moment has passed.
Context-rich engagement
Understand the full financial picture behind each SME, enabling better matching and smarter underwriting.
Efficient customer acquisition
Reduce wasted outreach by connecting with businesses that are ready to act.
Embedded distribution
Position your products directly within decision moments, becoming part of the SME journey.
Faster founder readiness
Turn ambition into structured, investor-ready financial thinking in weeks, not months.
Cohort-wide performance uplift
Give founders the tools to improve decision making across pricing, hiring, and cash management.
Standardised insight across cohorts
Track progress with consistent, comparable data and real-time visibility.
Stronger funding outcomes
Equip founders with the clarity and confidence investors expect, improving conversion to capital.
Accelerators & Founder Communities
Support founders beyond mentorship. sherloc equips them to navigate uncertainty, test ideas, and make better decisions in real time. It adds a structured thinking layer to your programme, helping founders move from ambition to action while giving mentors clearer visibility into progress.
Why you need sherloc:
To turn potential into confident, actionable decision-making at scale.
Universities & Future Leaders
The next generation of leaders need more than theory. They need to navigate uncertainty, challenge assumptions, and make decisions in real-world contexts.
Through hackathons and learning modules, sherloc gives students hands-on experience with complex problem solving. It builds confidence, sharpens thinking, and prepares them to lead in environments where there are no clear answers.
Why you need sherloc:
Because future leaders are defined by how they think and decide, not just what they know.
Immersive, real-world learning
Place students in high-pressure decision environments where actions have real financial consequences.
Applied financial thinking
Build confidence in navigating uncertainty through hands-on scenario-based decision making.
Future-ready skill development
Develop leadership, critical thinking, and commercial awareness beyond traditional case studies.
Institutional differentiation
Deliver a flagship experience that bridges theory and real-world complexity, setting programmes apart.