sherloc helps you understand what’s happening beneath the surface of your business - and what’s around the corner.
It captures your operational reality, layers in your reconciled financial activity, reads the signals moving around your market, and shows you how today’s decisions shape tomorrow’s outcomes.
Your Baseline is the first forward view sherloc builds.
It’s the “steady state” of your business: how your next few months look based on the way you currently operate.
The more detail you add (your team, your costs, your sales rhythm, your suppliers, your plans), the sharper and more useful your Baseline becomes.
Your Baseline is your anchor. Your reference point. Your line in the sand. Your starting truth.
Once your Baseline is ready, sherloc helps you duplicate it into your Active Scenario - the version that stays up‑to‑date automatically.
Your Active Scenario updates as:
It’s your living, breathing version of the future.
Always current. Always connected. Always ahead of you.
sherloc lets you create as many what‑if scenarios as you need.
“What if we hire four apprentices?”
“What if we lose a supplier?”
“What if we increase prices by eight percent?”
“What if we raise two hundred and fifty thousand pounds?”
“What if we open a second location?”
Each scenario shows how that decision shapes your cash, margins, runway and performance ratios over the next few months.
You can run simulations on your Baseline or your Active Scenario depending on whether you want to explore a steady‑state decision or a real‑time one.
Pick a metric: cash runway, gross profit, net margin, productivity, burn rate, earnings before interest, tax, depreciation and amortisation - whatever matters to you.
Click the scenarios you want to compare.
sherloc overlays them on a single graph so you can see:
It’s decision clarity, without the spreadsheets.
sherloc connects the moving parts of your business.
sherloc doesn’t just watch the numbers.
It watches the story they’re telling.
sherloc ingests a curated set of external data sources that influence how SMEs operate:
These signals don’t drown you in data.
They simply help you understand what’s moving around your business - the clues that often show up before the impact reaches your bottom line.
sherloc doesn’t predict the future. It helps you see the signs early enough to act.
sherloc includes a Spot Rate Tracker for the top‑traded currencies - a simple, standalone feature that helps you keep an eye on how exchange rates are moving.
We’re an island, after all and currency shifts matter.
sherloc surfaces these clearly, without jargon, as one of the external signals that help you stay ahead of change.
sherloc includes a library of out‑of‑the‑box financial performance ratios - the same ones investors, lenders and accountants use - translated into plain business language.
You see what they see. They understand what you mean. Everyone works from the same truth.
sherloc generates monthly board reports straight from your data.
Clear. Structured. Ready to share.
No spreadsheets. No formatting. No stress.
sherloc includes a Market Potential Analyser that helps you assess market opportunities such as Total Addressable Market, Serviceable Available Market and Serviceable Obtainable Market.
Not predictions. Just clearer context for better decisions.
sherloc includes a marketplace of trusted partners - lenders, lawyers, accountants, foreign exchange providers and more - curated specifically for SMEs.
Relevant support, not random noise.
Partners who understand growing businesses.
Help when you need it, not when they want to sell.
sherloc includes educational content that explains financial terminology in plain business language.
No jargon. No lectures. No “finance degree required.”
Just clear explanations of the terms investors, lenders and accountants use - and how they relate to the way you actually run your business.
Running a business is full of decisions you can’t afford to get wrong.
Confidence to move. Clarity to act. Calm to lead.
sherloc doesn’t predict the future. It gives you time to change it.
sherloc gives you: